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Consumer behaviour:advances and applications in marketing
Material type:
TextPublication details: New York; Prentice-Hall; 1997Description: xxii, 356pISBN: - 0-13-359316-9
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AMRITA SCHOOL OF ENGINEERING | 005:366.1 N70 (Browse shelf(Opens below)) | Available | 10993 |
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| 005:366.1 N70 Consumer behaviour:advances and applications in marketing | 005:366.1 P00 Consumer behavior | 005:366.1 P00;Q9 Consumer behavior |
Includes bibliographical references and index
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