Marketing an introductory text

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Material type: Text

TextPublication details: London; Macmillan; 1996Edition: 6Description: "xvii, 577p. : ill . ;24cm."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.658.8 N6 (Browse shelf(Opens below))	Available	M2159

Includes biblography and index

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Central Library - Coimbatore