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Valuing your customers : from quality information to quality relationships through database marketing
Material type:
TextPublication details: London; Mcgraw Hill; c1995Edition: 1Description: "xiv,371p. : ill. ;23cm."ISBN: - 0077079507
| Item type | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
BOOKS
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AMRITA SCHOOL OF BUSINESS | 005.658.8 N5 (Browse shelf(Opens below)) | Available | M2343 |
includes bibliography and index
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