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AMA handbook for customer satisfaction complete guide to research planning and implementation
Material type:
TextPublication details: USA; NTC Business Books; 1993Description: "viii,231p. : ill. ;23.5cm."ISBN: - 0844234540
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BOOKS
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AMRITA SCHOOL OF BUSINESS | REFERENCE | 005.658.8 N3 (Browse shelf(Opens below)) | Not for loan | M2652 |
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| 005.6 N4 Self assessment handbook for measuring corporate excellence | 005.658.511.2(035) P8 Handbook of new product development management | 005.658.78 N5 Handbook of logistics and distribution management | 005.658.8 N3 AMA handbook for customer satisfaction complete guide to research planning and implementation | 005.658.8:001.8 N3 Handbook of marketing scales : multi-item measures for marketing and consumer behavior research | 005.658.848(100) N8 Handbook of cross cultural marketing | 005.658.848(100) P3 Handbook of international market research techniques |
includes bibliography and index
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