Essentials of marketing text and cases

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Material type: Text

TextPublication details: London; Mcgraw Hill; c1988Edition: 1Description: "viii,430p. : ill. ;24.5cm."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.658.8 M8 (Browse shelf(Opens below))	Available	M2656

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Previous	005.658.8 M7 Exhibit marketing a survival guide for managers	005.658.8 M8 Modern marketing a manual of marketing salesmanship and advertising	005.658.8 M8 Readings in marketing management from the European journal of marketing	005.658.8 M8 Essentials of marketing text and cases	005.658.8 M8 Managing the marketing functions the challenge of customer centered enterprise	005.658.8 M9 Making marketing work a step by step guide for new business	005.658.8 M9 Inside marketing a selection of readings from business week	Next

includes index

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Central Library - Coimbatore