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Foundations of advertising thoery and practice

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Material type: Text

TextPublication details: Mumbai; Himalaya; 1997Edition: 4Description: "xvi,835p. : ill. ;25cm."Subject(s):

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.659.1.01 N7 (Browse shelf(Opens below))	Available	M3197

	No cover image available	No cover image available			Next
	005.659.1.01 N7 Foundations of advertising thoery and practice	005.659.1.01 N8 Advertising : principles and practice	005.659.1.012 P1 Creative strategy in advertising	005.659.1 Q Advertising and promotion an integrated marketing communications perspective	Next

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