Marketing management an asian perspective

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Material type: Text

TextPublication details: Singapore; Prentice Hall; c1996Edition: 1Description: "xviii, 1055p. : ill. ;23cm."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.658.8 N4 (Browse shelf(Opens below))	Available	M2272
BOOKS	AMRITA SCHOOL OF BUSINESS	005.658.8 N6 (Browse shelf(Opens below))	Available	M3483

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Previous	005.658.8 N4 Industrial marketing	005.658.8 N4 Principles of marketing	005.658.8 N4 Market driven management : using the new marketing concept to create a customer-oriented company	005.658.8 N4 Marketing management an asian perspective	005.658.8 N4 Marketing mystique	005.658.8 N4 Marketers visual toolkit using chart graphs and models for strategic planing and prob	005.658.8 N4 Simulated test marketing technology for launching successful new products	Next

Includes index

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Central Library - Coimbatore