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Understanding brands by 10 people who do
Material type:
TextPublication details: London; Kogan Page; 1996Description: 222p. : ill. ;22.5cmISBN: - 074942110X
| Item type | Home library | Call number | Status | Barcode | |
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BOOKS
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AMRITA SCHOOL OF BUSINESS | 005.659.126 N6 (Browse shelf(Opens below)) | Available | M3522 |
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| 005.659.126 N5 Building brand identity a strategy for success in a hostile marketplace | 005.659.126 N5 Techno brands : how to create and use brandidentity to market advertise and sell technology products | 005.659.126 N6 Building brands directly creating business value from customer relationships | 005.659.126 N6 Understanding brands by 10 people who do | 005.659.126 N6 Building strong brands | 005.659.126 N6 New positioning the latest on the worlds number one business strategy | 005.659.126 N6 Worlds greatest brands |
includes index
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