Visual persuasion the role of images in advertising

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Material type: Text

TextPublication details: London; Sage; 1997Edition: 1Description: "xxii,296p. ;23.5cm."ISBN:

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Holdings
Item type	Home library	Collection	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	REFERENCE	005.659.135 N7 (Browse shelf(Opens below))	Not for loan	M3554

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Previous	005.659.126 Q4 Digital branding "complete step-by-step guide to strategy, tactics and measure"	005.659.126 Q4 Auto brand building successful car brands for the future	005.659.126 Q4 Brand and talent	005.659.135 N7 Visual persuasion the role of images in advertising	005.659.4 N9 Guide to financial public relations how to stand out in the midst of competitive clutter	005:366.1 Q3 Qualitative consumer and marketing research

includes references and index

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Central Library - Coimbatore