International and global marketing concepts and cases

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Material type: Text

TextSeries: Mcgraw Hill marketing and advertising seriesPublication details: Boston; Irwin/Mcgraw Hill; 1998Edition: 2Description: "xvi,439p. ;23.5cm."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.658.8(100) N81 (Browse shelf(Opens below))	Available	M10695
BOOKS	AMRITA SCHOOL OF BUSINESS	005.658.8(100) N85 (Browse shelf(Opens below))	Available	M3915

			No cover image available	No cover image available	No cover image available	Next
	005.658.8(100) N80 Global marketing and advertising understanding cultural paradoxes	005.658.8(100) N81 International and global marketing concepts and cases	005.658.8(100) N82 International marketing	005.658.8(100) N83 Electronic marketing@internet marketing on the internet	005.658.8(100) N84 International marketing including export management	Next

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