Masterminding the store : advertising sales promotion and the new marketing reality

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TextPublication details: New York; John Wiley; c1997Edition: 1Description: "xxii,310p. : ill. ;23.5cm."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.659.1 N7 (Browse shelf(Opens below))	Available	M3923

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Previous	005.659.1 N7 Do it yourself advertising and promotion : how to produce great ads brochures catalogs direct mail websites and more	005.659.1 N7 Advertising promotion and supplemental aspects of integrated marketing communications	005.659.1 N7 Conflicting accounts : the creation and crash of thesaatchi and saatchi advertising empire	005.659.1 N7 Masterminding the store : advertising sales promotion and the new marketing reality	005.659.1 N7 Advertising communications and promotion management	005.659.1 N8 Integrated marketing communications the holistic approach	005.659.1 N8 Introduction to marketing communications an integrated approach	Next