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Shoveling smoke : advertising and globalization in contemporary India
Material type:
TextPublication details: New Delhi; Oxford University Press; 2003Description: xvi, 364pISBN: - 019567040X
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AMRITA SCHOOL OF ENGINEERING | 005.659.1 P30 (Browse shelf(Opens below)) | Available | 29024 |
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| 005.659.1 P20 Kleppner's advertising procedure | 005.659.1 P30 Shoveling smoke : advertising and globalization in contemporary India | 005.659.1 P30 The (un) common sense of advertising: getting the basics right | 005.659.1 P40 Advertising and sales promotion | 005.659.1 P40 Effective advertising : understanding when,how, and why advertising works |
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