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Advertising : principles and practice

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Material type: Text

TextPublication details: New Jersey; Prentice Hall; c1998Edition: 4Description: "xxi, 734p. : ill. ;28cm."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.659.1.01 N8 (Browse shelf(Opens below))	Available	M4074

	No cover image available	No cover image available				Next
	005.659.1.01 N7 Foundations of advertising thoery and practice	005.659.1.01 N8 Advertising : principles and practice	005.659.1.012 P1 Creative strategy in advertising	005.659.1 Q Advertising and promotion an integrated marketing communications perspective	005.659.1 Q Shopper marketing how to increase purchase decisions at the point of sale	Next

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Central Library - Coimbatore