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Strategic brand management building measuring and managing brand equity

By: Material type: TextTextPublication details: New Jersey; Prentice Hall; c1998Description: "xxv,635p. ;24cm."ISBN:
  • 131201158
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Item type Home library Call number Status Barcode
BOOKS BOOKS AMRITA SCHOOL OF BUSINESS 005.659.126 N8 (Browse shelf(Opens below)) Available M4299

includes index

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