Positioning : the battle for your mind

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Material type: Text

TextPublication details: New Delhi; Tata McGraw - Hill; 2001Description: xii, 246pISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF ENGINEERING	005.659.1 P70 (Browse shelf(Opens below))	Available	39132

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Previous	005.659.1 P40 Advertising and sales promotion	005.659.1 P40 Effective advertising : understanding when,how, and why advertising works	005.659.1 P50 Planning for power advertising : a user's manual for students and practitioners	005.659.1 P70 Positioning : the battle for your mind	005.659.1 P70 When ads work : new proof that advertising triggers sales	005.659.1 P90 Advertising management : concepts and cases	005.659.1 P9;1 Advertising and promotions : an imc perspective	Next

Includes index

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Central Library - Coimbatore