Advertising and promotions : an imc perspective

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TextPublication details: New Delhi; Tata McGraw - Hill; 2009Description: xxx, 987pISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF ENGINEERING	005.659.13 P9;2 (Browse shelf(Opens below))	Available	42628

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Previous	005.659.13 P70;Q0 Integrated marketing communication in advertising and promotion	005.659.13 P71 Advertising and promotion : an integrated marketing communications perspective	005.659.13 P90 Advertising and promotions : an imc perspective	005.659.13 P9;2 Advertising and promotions : an imc perspective	005.659.13 P9;3 Advertising and promotions : an imc perspective	005.659.13 P9;4 advertising and promotions : an imc perspective	005.659.13 Q00 Media planning and buying : principles and practice in the Indian context	Next

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