APA
Kruti Shah, D'Souza A., .Advertising and promotions : an imc perspective. New Delhi: .
Chicago
Kruti Shah, D'Souza Alan, .Advertising and promotions : an imc perspective. New Delhi: .
Harvard
Kruti Shah, D'Souza A., .Advertising and promotions : an imc perspective. New Delhi: .
MLA
Kruti Shah, D'Souza Alan, .New Delhi: . .