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advertising and promotions : an imc perspective
Material type:
TextPublication details: New Delhi; Tata McGraw - Hill; 2009Description: xxx, 987pISBN: - 9780070080317
| Item type | Home library | Call number | Status | Barcode | |
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BOOKS
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AMRITA SCHOOL OF ENGINEERING | 005.659.13 P9;4 (Browse shelf(Opens below)) | Available | 42630 |
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| 005.659.13 P90 Advertising and promotions : an imc perspective | 005.659.13 P9;2 Advertising and promotions : an imc perspective | 005.659.13 P9;3 Advertising and promotions : an imc perspective | 005.659.13 P9;4 advertising and promotions : an imc perspective | 005.659.13 Q00 Media planning and buying : principles and practice in the Indian context | 005.659.13 Q20 Advertising and promotions : an integrated brand approach | 005.659.13:330 P30 Media economics : understanding markets, industries and concepts |
Includes index
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