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Brand child : remarkable insights into the minds of today's global kids and their relationships with brands

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Material type: Text

TextPublication details: London; Kogan page; 2004Description: xxviii, 321pISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF ENGINEERING	005.659.126 P41 (Browse shelf(Opens below))	Available	42856

	No cover image available		No cover image available				Next
	005.659.126 P40 Brand royalty how the world's top 100 brands thrive and survice	005.659.126 P40 Brand switch : principles and strategies for brand success	005.659.126 P41 Brand child : remarkable insights into the minds of today's global kids and their relationships with brands	005.659.126 P51 Brand failures : the truth about the 100 biggest branding mistakes of all time	005.659.126 P70 Product and brand management	005.659.126P50 Brand positioning : strategies for competitive advantage	Next

Includes index.

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Central Library - Coimbatore