Whats in a brand building brand equity through advertising
Material type:
TextPublication details: New Delhi; Tata Mcgraw Hill; c1998Description: "xxiii,335p. :ill. ;23.5cm."ISBN: - 74632019
| Item type | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
BOOKS
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AMRITA SCHOOL OF BUSINESS | 005.659.126 N8 (Browse shelf(Opens below)) | Available | M5457 |
includes index
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