Advertising and the mind of the consumer what works what doesnt and why
Material type:
TextPublication details: London; Kogan Page; 2000Edition: 1Description: "xv,326p. : ill. ;23cm."ISBN: - 749429771
| Item type | Home library | Call number | Status | Barcode | |
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AMRITA SCHOOL OF BUSINESS | 005.659.1 P (Browse shelf(Opens below)) | Available | M5506 |
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| 005.659.1 N9 Secret formulas of the wizard of ads | 005.659.1 N9 Advertising management | 005.659.1 P Advertising | 005.659.1 P Advertising and the mind of the consumer what works what doesnt and why | 005.659.1 P Advertising age handbook of advertising | 005.659.1 P Marketing communications | 005.659.1 P Advertising : principles and practice |
includes index
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