APA
"De Chernatony L., "McDonald M., .Creating powerful brands in consumer service and industrial markets. Oxford: .
Chicago
"De Chernatony Leslie", "McDonald Malcom", .Creating powerful brands in consumer service and industrial markets. Oxford: .
Harvard
"De Chernatony L., "McDonald M., .Creating powerful brands in consumer service and industrial markets. Oxford: .
MLA
"De Chernatony Leslie", "McDonald Malcom", .Oxford: . .