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Building models for marketing decisions

By: Contributor(s): Material type: TextTextSeries: International series in quantitative marketingPublication details: Boston; Kluwer Academic; c2000Edition: 1Description: "xvi,645p. :ill. ;24cm."ISBN:
  • 079237813X
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Item type Home library Call number Status Barcode
BOOKS BOOKS AMRITA SCHOOL OF BUSINESS 005.658.8 P0 (Browse shelf(Opens below)) Available M5914

includes bibliography and index

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