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Contemporary advertising

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Material type: Text

TextSeries: Irwin series in marketingPublication details: McGraw-Hill; New York; 2004Edition: 9Description: xlii, 617pISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF ENGINEERING	005.659.1P40 (Browse shelf(Opens below))	Not for loan	49998

Previous				No cover image available
Previous	005.659.1 P9;1 Advertising and promotions : an imc perspective	005.659.1 P91 Advertising management : with integrated brand promotion	005.659.1 P92 Cracking the ad code	005.659.1P40 Contemporary advertising	005.659.1P60 Advertising : planning and implementation

CDBK 4055; Includes index.

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Central Library - Coimbatore