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Advertising media planning
Material type:
TextPublication details: New Delhi; Tata McGraw-Hill; 2010Edition: 7Description: xiv, 480pISBN: - 9780071071017
| Item type | Home library | Call number | Status | Barcode | |
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BOOKS
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AMRITA SCHOOL OF ENGINEERING | 005.659.13Q00 (Browse shelf(Opens below)) | Not for loan | 50759 |
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| 005.659.13:330 P30 Media economics : understanding markets, industries and concepts | 005.659.13P70 Advertising and promotion : an imc approach | 005.659.13P80 Principles of advertising and IMC | 005.659.13Q00 Advertising media planning | 005.8 Q02 IT project management : on track from start to finish |
Includes glossary and index
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