Authentic personal branding : a new blueprint for building and aligning a powerful leadership brand
Material type:
TextPublication details: New Delhi; Sara Books; 2008Description: xvi, 226pISBN: - 9788189265059
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AMRITA SCHOOL OF ENGINEERING | 005.659.126P81 (Browse shelf(Opens below)) | Not for loan | 50762 |
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| 005.659.126 P70 Product and brand management | 005.659.126P50 Brand positioning : strategies for competitive advantage | 005.659.126P80 What is branding | 005.659.126P81 Authentic personal branding : a new blueprint for building and aligning a powerful leadership brand | 005.659.126P90 New strategic brand management : creating and sustaining brand equity long term |
Includes bibliographical references and index.
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