Brand management : the Indian context

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Material type: Text

TextPublication details: Noida; Vikas; 2003Description: xi, 171pISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF ENGINEERING	005.659.126P31 (Browse shelf(Opens below))	Not for loan	50765


	005.659.126 P10 Successful branding	005.659.126 P30 Strategic brand management : building, measuring, and managing brand equity	005.659.126 P32 Creating powerful brands in consumer, service and industrial markets	005.659.126P31 Brand management : the Indian context

Includes bibliographical references and index.

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Central Library - Coimbatore