Marketing planning and strategy
Material type:
TextPublication details: Australia; South-Western; c2000Edition: 6Description: "xviii,925p. : ill. ;24cm."ISBN: - 324014805
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AMRITA SCHOOL OF BUSINESS | 005.658.8.21 P0 (Browse shelf(Opens below)) | Available | M6314 |
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| 005.658.8.21 P Strategic marketing | 005.658.8.21 P Strategic marketing an introduction | 005.658.8.21 P0 Developing successful marketing strategies | 005.658.8.21 P0 Marketing planning and strategy | 005.658.8.21 P1 Strategic marketing problems cases and comments | 005.658.8.21 P1 Strategic market management | 005.658.8.21 P1 Strategic market management |
includes index
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