Creative strategy in advertising

By:

Contributor(s):

Material type: Text

TextPublication details: Australia; Wadsworth; c2001Edition: 7Description: "xiv,312p. : ill. 25cm."ISBN:

Subject(s):

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.659.1.012 P1 (Browse shelf(Opens below))	Available	M6356

	No cover image available	No cover image available					Next
	005.659.1.01 N7 Foundations of advertising thoery and practice	005.659.1.01 N8 Advertising : principles and practice	005.659.1.012 P1 Creative strategy in advertising	005.659.1 Q Advertising and promotion an integrated marketing communications perspective	005.659.1 Q Shopper marketing how to increase purchase decisions at the point of sale	005.659.1 Q Media planning and buying principles and practice in the Indian context	Next

includes bibliographical references and index

There are no comments on this title.

to post a comment.

Central Library - Coimbatore