Image from Amazon.com
Integrated marketing communication in advertising and promotion
Material type:
TextPublication details: New Delhi; Cengage Learning; 2010Description: xx, 666pISBN: - 9788131516522
| Item type | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
BOOKS
|
AMRITA SCHOOL OF ENGINEERING | 005.659.13 P70;Q0 (Browse shelf(Opens below)) | Available | 52361 |
Browsing AMRITA SCHOOL OF ENGINEERING shelves Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 005.659.126Q13 Product policy and brand management : text and cases | 005.659.13 P40 Advertising media planning : a brand management approach | 005.659.13 P50 Advertising, promotion, and new media | 005.659.13 P70;Q0 Integrated marketing communication in advertising and promotion | 005.659.13 P71 Advertising and promotion : an integrated marketing communications perspective | 005.659.13 P90 Advertising and promotions : an imc perspective | 005.659.13 P9;2 Advertising and promotions : an imc perspective |
Includes glossary and index.
There are no comments on this title.
Log in to your account to post a comment.