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Marketing communications
Material type:
TextPublication details: Delhi; Addison Wesley Longman; 2000Description: "xi,252p. : ill. ;24cm.+1 CD-ROM"ISBN: - 8178081229
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BOOKS
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AMRITA SCHOOL OF BUSINESS | 005.659.1 P (Browse shelf(Opens below)) | Available | M6448 |
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| 005.659.1 P Advertising | 005.659.1 P Advertising and the mind of the consumer what works what doesnt and why | 005.659.1 P Advertising age handbook of advertising | 005.659.1 P Marketing communications | 005.659.1 P Advertising : principles and practice | 005.659.1 P8 Buzzmarketing get people to talk about your stuff |
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