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Public relations : strategies and tactics
Material type:
TextPublication details: New Delhi; Pearson Education; 2009Edition: 9Description: xxvii, 612pISBN: - 9788131727430
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AMRITA SCHOOL OF ENGINEERING | 005.659.4 P91 (Browse shelf(Opens below)) | Available | 56009 |
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| 005.659.4 P70 Public relations online lasting concepts for changing media | 005.659.4 P80 PR 2.0 : new media, new tools, new audiences | 005.659.4 P90 Effective public relations and media strategy | 005.659.4 P91 Public relations : strategies and tactics | 005.659.4 Q14 Public relations, society and culture : theoretical and empirical explorations | 005.659.4P81 Planning and managing public relations campaigns | 005.659.4Q00 Public relations : theory and practice |
Includes bibliographical references and index
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