Handbook on electronic commerce
Material type:
- 354067344X
Item type | Home library | Collection | Call number | Status | Barcode | |
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AMRITA SCHOOL OF BUSINESS | REFERENCE | 004.738.5:339(035) P (Browse shelf(Opens below)) | Not for loan | M6977 |
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includes index
"Contents: Part 1: The new era -- Chapter 1: electronic commerce: state of the art -- Chapter 2: the future of the digital economy -- Chapter 3: decision support systems and internet commerce -- Chapter 4: electronic markets: impact and implications -- Part 2: Consumer electronic commerce -- Chapter 5: electronic commerce: market and users -- Chapter 6: the internet as a new marketplace: implications for consumer behavior and marketing management -- Chapter 7: product marketing on the internet -- Chapter 8: internet involvement: instrument development, measurement and implications for electronic commerce -- Chapter 9: culture clash in internet marketing: implications for marketing practices -- Part 3: Web-based storefront design and development -- Chapter 10: design of electronic stores -- Chapter 11: web development and management: using the cohort model -- Chapter 12: a framework for garment shopping over the internet -- Part 4: Technology and infrastructure -- Chapter 13: consumer mass market online payment solutions -- Chapter 14: smart cards -- Chapter 15: component-based electronic commerce -- Chapter 16: electronic commerce and digital libraries -- Chapter 17: intelligent software agents for electronic commerce -- Part 5: Business-to-business electronic commerce -- Chapter 18: electronic catalogs in the web-based business-to-business procurement process -- Chapter 19: the new economy electronic commerce, and the rise of mass customization -- Chapter 20: supply chain processes and relationships for electronic commerce -- Chapter 21: supply chain management: developing visible design rules -- Chapter 22: web-based global supply chain management -- Part 6: Enterprise management -- Chapter 23: virtual organizations and e-commerce -- Chapter 24: web-enabled data warehouse -- Chapter 25: Intranets: an internet inside the organization -- Chapter 26: decision support applications in electronic commerce -- Part 7: Information services and digital products -- Part 8: Security, privacy, and legal issues."
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