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Advertising management
Material type:
TextPublication details: New Delhi; "New Age International Pvt. Ltd.,"; c2002Description: "xiv,378p. : ill. ;24cm."ISBN: - 8122413277
| Item type | Home library | Call number | Status | Barcode |
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BOOKS
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AMRITA SCHOOL OF BUSINESS | 005.659.1 P2 (Browse shelf(Opens below)) | Available | M7091 |
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| 005.659.1 P1 Advertising planning implementation and control | 005.659.1 P1 IMC : an integrated marketing communication excercise | 005.659.1 P1 Advertising and promotion an integrated marketing communications perspective | 005.659.1 P2 Advertising management | 005.659.1 P2 Making of advertising | 005.659.1 P2 End of advertising as we know it | 005.659.1 P2 Fall of advertising and the rise of PR |
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