IMC : an integrated marketing communication excercise

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Material type: Text

TextPublication details: Australia; South-Western; c2001Edition: 2Description: "iv,75p. : ill. ;28cm."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.659.1 P1 (Browse shelf(Opens below))	Available	M7124

		No cover image available						Next
	005.658.7 P8 Global services moving to a level playing field	005.659.1 P1 Art of cause marketing how to use advertising to change personal behavior and publi	005.659.1 P1 Advertising planning implementation and control	005.659.1 P1 IMC : an integrated marketing communication excercise	005.659.1 P1 Advertising and promotion an integrated marketing communications perspective	005.659.1 P2 Advertising management	005.659.1 P2 Making of advertising	Next

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