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Strategic marketing management a means end approach

By:

"Parry, Mark E"

Material type: Text

Text

TextPublication details: New York; Mcgraw Hill; c2002Description: "ix,275p. : ill. ;23.5cm."ISBN:

71372229

Subject(s):

Marketing

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Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.658.8.21 P2 (Browse shelf(Opens below))	Available	M7272

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	005.658.8.21 P2 Strategic marketing management a means end approach	005.658.8.21 P6 Marketing strategy a decision-focused approach	005.658.8.21 P6 Harvard business essentials : marketer's toolkit the 10 strategies you need to succeed	005.658.8.21 P8 Malcolm McDonald on marketing planning understanding marketing plans and strategy	Next

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