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Quantitative models in marketing research

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Material type: Text

TextPublication details: UK; Cambridge Uni Press; 2001Description: "xiii,206p. ;25cm."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.658.8:001.8 P1 (Browse shelf(Opens below))	Available	M7591

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Previous	005.658.8:001.8 P Marketing research a practical approach for the new millennium	005.658.8:001.8 P Marketing research guide	005.658.8:001.8 P1 Marketing research essentials	005.658.8:001.8 P1 Quantitative models in marketing research	005.658.8:001.8 P2 Marketing research text and cases	005.658.8:001.8 P3 Marketing research within a changing information environment	005.658.8:001.8 P3 Marketing research text and cases	Next

includes bibliography and index

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Central Library - Coimbatore