CRM handbook a business guide to customer relationship management
Material type:
TextSeries: Addison-Wesley Information Technology SeriesPublication details: Delhi; Pearson Education; c2002Description: "xxiv,307p. : ill. ;24cm."ISBN: - 8178085682
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BOOKS
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AMRITA SCHOOL OF BUSINESS | REFERENCE | 005.346(035) P2 (Browse shelf(Opens below)) | Not for loan | M7825 |
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| 004.942 N8 Handbook of simulation principles methodology advances applications and practice | 005.21(035) M9 Handbook of strategic management | 005.21(035) P3 Handbook of strategic business planning | 005.346(035) P2 CRM handbook a business guide to customer relationship management | 005 M6 Improve your business handbook | 005 N5 Business growth handbook | 005 N6 Handbook of management skills |
includes index
"Contents: Part 1: Defining CRM -- Chapter 1: Hello, goodbye: the new spin on customer loyalty -- Chapter 2: CRM in marketing -- Chapter 3: CRM and customer service -- Chapter 4: Sales force automation -- Chapter 5: CRM in e-business -- Chapter 6: Analytical CRM -- Part 2: Delivering CRM -- Chapter 7: Planning your CRM program -- Chapter 8: Choosing your CRM tool -- Chapter 9: Managing your CRM project -- Chapter 10: Your CRM future."
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