Image from Amazon.com
Strategic brand management : building, measuring, and managing brand equity
Material type:
TextPublication details: Noida; Pearson India Education; 2015Edition: 4Description: xxix, 589pISBN: - 9789332542204
| Item type | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
BOOKS
|
AMRITA SCHOOL OF ENGINEERING | 005.659.126 Q30;1 (Browse shelf(Opens below)) | Available | 68845 |
Browsing AMRITA SCHOOL OF ENGINEERING shelves Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 005.659.126 Q11 Brand society : how brands transform management and lifestyle | 005.659.126 Q20 Darwin's brands : adapting for success | 005.659.126 Q30 Strategic brand management : building, measuring, and managing brand equity | 005.659.126 Q30;1 Strategic brand management : building, measuring, and managing brand equity | 005.659.126 Q60 Product policy and brand management : text and cases | 005.659.126Q00 Brand sense : sensory secrets behind the stuff we buy | 005.659.126Q12 Brand success : how the world's top 100 brands thrive and survive |
Includes index
There are no comments on this title.
Log in to your account to post a comment.