Brand management perspectives and practices

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Material type: Text

TextPublication details: Hyderabad; ICFAI Press; 2002Description: "x,188p. :ill. ;23.5cm."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.659.126 P2 (Browse shelf(Opens below))	Available	M8087

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Previous	005.659.126 P1 Brands in the balance meeting the challenges to commercial identity	005.659.126 P1 Managing Indian brands marketing concepts and strategies	005.659.126 P2 Brand management	005.659.126 P2 Brand management perspectives and practices	005.659.126 P2 Integrated advertising promotion and marketing communications	005.659.126 P2 Building brands and belivers how to connect with consumers using archetypes	005.659.126 P2 Brand naamkaran for desi khari english marie segments : 9 steps to formulate a winning brand name for ethnic and foreign segments	Next