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Un common sense of advertising getting the basics right
Material type:
TextPublication details: New Delhi; Response Books; 2003Description: 322p. : ill. ;24.5cmISBN: - 0761997369
| Item type | Home library | Call number | Status | Barcode |
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AMRITA SCHOOL OF BUSINESS | 005.659.1 P3 (Browse shelf(Opens below)) | Available | M8736 |
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| 005.659.1 P2 Making of advertising | 005.659.1 P2 End of advertising as we know it | 005.659.1 P2 Fall of advertising and the rise of PR | 005.659.1 P3 Un common sense of advertising getting the basics right | 005.659.1 P3 How to advertise what works what doesnt and why | 005.659.1 P3 Advertising and integrated brand promotion | 005.659.1 P4 Effective advertising understanding when how and why advertising works |
includes bibliogrpahy and index
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