How to advertise what works what doesnt and why

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Material type: Text

TextPublication details: London; Kogan Page; 2003Edition: 3Description: "xxi,218p. : ill. ;24cm."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.659.1 P3 (Browse shelf(Opens below))	Available	M8710

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Previous	005.659.1 P2 End of advertising as we know it	005.659.1 P2 Fall of advertising and the rise of PR	005.659.1 P3 Un common sense of advertising getting the basics right	005.659.1 P3 How to advertise what works what doesnt and why	005.659.1 P3 Advertising and integrated brand promotion	005.659.1 P4 Effective advertising understanding when how and why advertising works	005.659.1 P5 Practice of advertising	Next

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Central Library - Coimbatore