includes index

"Contents: Section 1: Preparation -- planning market research surveys -- desk research -- standards and methods -- sampling and statistics -- questionnaire design -- geodemographics -- quantitative research over the internet -- Section 2: data collection -- Part 1: Quantitative techniques -- quantitative research -- face-to-face interviewing -- postal research -- omnibus research -- panels and diaries -- retail audits -- Part 2: Qualitative techniques -- qualitative research -- in-depth interviews -- group discussions -- Part 3: New product development -- hall tests -- sensory evaluation -- Section 3: Communications, advertising and media -- advertising research -- researching television and radio -- peoplemeters -- packaging research -- Section 4: Analysis and modeling -- analyzing data -- modeling pricing -- modeling: cojoint analysis -- modeling: simulated testing -- data fusion -- segmentation -- forecasting -- Section 5: Presenting results -- presentations and report writing."