Parameswaran M G <br/><br/>
Understanding consumers  building powerful brands using consumer research 

 - New Delhi  Tata Mcgraw Hill  2003 
 - "xiii,235p. : ill. ;28.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0070474095 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management<br/>Customer relations