Ramachander S <br/><br/>
Ascending the value spiral  from insight to innovation 

 - New Delhi  Response Books  2002 
 - 286p. ;21.5cm. 
<br/><br/> includes bibliography and index 
<br/><br/><label>ISBN: </label>076199646X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--India<br/>New products -- Marketing<br/>Technological innovations--India