Smarta R B <br/><br/>
Revitalizing the pharmaceutical business  innovative marketing approaches 

 - New Delhi  Response Books  1999 
 - 294p. ;21.5cm. 
<br/><br/> includes bibliography and index 
<br/><br/><label>ISBN: </label>8170368405 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Drugs--India--Marketing<br/>Pharmaceutical industry--India