"Backman, Michael" <br/><br/>
Big in Asia : 25 strategies for business success 

 - New York  Palgrave Macmillan  2004 
 - "xii,340p. : ill. ;23cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>1403933154 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning--Asia<br/>Intercultural communication--Asia<br/>International business enterprises--Asia--Management<br/>Strategic planning--Asia<br/>Success in business--Asia