"Trout, Jack" <br/><br/>
Genies wisdom : a fable of how a CEO learned to be a marketing genius 

 - New Jersey  John Wiley  2003 
 - "viii,120p. : ill. ;22cm." 
<br/><br/><label>ISBN: </label>047123608X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Marketing management<br/>Marketing--Decision making