"Kapoor, Jagdeep" <br/><br/>
Brand naamkaran for desi khari english marie segments : 9 steps to formulate a winning brand name for ethnic and foreign segments 

 - Mumbai  BPI (India) Pvt Ltd  2002 
 - 104p. : ill. ;22cm. 
<br/><br/><label>ISBN: </label>8176930997 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management