"Moore, Geoffrey A" <br/><br/>
Crossing the chasm : marketing and selling disruptive products to mainstream customers 

 - Rev 
 - New York  HarperCollins  2002 
 - "xxi,227p. : ill. ;20cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0060517123 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hight technology--Marketing<br/>Selling--High technology<br/>Technological innovation--Marketing